The Nonprofit FAQ

Some Online Tips and Resources for Direct Mail
It may be true that nonprofits are increasingly able to use the Internet for
communications with supporters and people who might join those ranks. But
the venerable practice of communicating through the mails is not likely to
vanish anytime soon.

Increasingly, too, there are resources online that can help with the design
and implementation of a direct-mail campaign.

The United States Postal Service offers many of its publications online (in
Adobe Portable Document -- .pdf -- format) at http://pe.usps.gov
Particularly relevant for anyone wanting to learn about the intricacies of
direct mail will be: Nonprofit Standard Mail Eligibility;
Designing Letter and Reply Mail; Designing Flat Mail; and
Preparing Standard Mail (A).

Cynthia Leslie, Citation Software Inc.
(Cynthia.Leslie@CitationSoftware.com) wrote September 21, 2000, to
announce:


My company maintains a mailpiece-design Website that is available free of
charge to anyone who wants to use it. This Website creates ready-to-print
Business Reply envelopes/postcards and Courtesy Reply envelopes/postcards in
Adobe Acrobat PDF format. The URL for the site is
http://www.CitationSoftware.com/Mpd

(Incidently, a search on http://www.google.com turned up more than half a
million webpages indexed by the phrase "mail piece design." There's a lot to
be learned about this subject.)




Posted September 22, 2000; repaired 1/12/02; broken links removed 2/28/06 (more resources needed ! ) -- PB