On Nov. 11, 1997, Roland J. Kushner of the Department of Economics and Business
at Lafayette College, Easton, PA (KushnerR@lafvax.lafayette.edu) wrote to the
ARNOVA-L mailing list on the subject: Marketing texts:
Many thanks to all of those who responded on- and off-list to my inquiry
regarding marketing texts. I thought it would be helpful to the list to
summarize the responses. I pretty much extracted these from the
messages verbatim rather than verifying the citations. Where more than
one edition of a text was suggested I have included only the most
recent.
Kotler, Kotler/Andreasen, and Lovelock/Weinberg were mentioned most
often.
- Herron, Douglas (1997) Marketing Nonprofit Programs and Services.
Jossey-Bass. (Order
"http://www.amazon.com/exec/obidos/ASIN/0787903264/internetnonprofi">
Marketing Nonprofit Programs and Services from Amazon.Com. A royalty will be paid that will help maintain
this site.)
- Kotler, P. (1996) Marketing for Nonprofit Organizations. (5th ed.).
Englewood Cliffs, NJ: Prentice Hall, Inc. (Order
"http://www.amazon.com/exec/obidos/ASIN/0135560845/internetnonprofi"> Marketing
for Nonprofit Organizations from Amazon.Com. A royalty will be paid that
will help maintain
this site.) (Reported 6/18/99 to be out of print.)
- Kotler, P. & Andreasen A. (1996) Strategic Marketing For Nonprofit
Organizations. (5th ed.). Englewood Cliffs, NJ: Prentice Hall, Inc. (Order
"http://www.amazon.com/exec/obidos/ASIN/0132325470/internetnonprofi"
>Strategic Marketing For Nonprofit Organizations from Amazon.Com. A
royalty will be paid that will help maintain
this site.)
- Lovelock, Christopher & Weinberg, Charles. Public & Nonprofit
Marketing: Cases and Readings. (2nd ed.). Redwood City, CA: Scientific Press
(currently [6/18/99] out of
print). (Order
"http://www.amazon.com/exec/obidos/ASIN/0471885789/internetnonprofi"
>
Cases and Readings from Amazon.Com. A royalty will be paid that will help
maintain
this site.)
- McLeish, Barry M. (1995) Successful Marketing Strategies for Nonprofit
Organizations. New York: John Wiley. (Order
"http://www.amazon.com/exec/obidos/ASIN/0471105678/internetnonprofi"
>
Successful Marketing Strategies from Amazon.Com. A royalty will be paid
that will help maintain
this site.)
- Rados, David L. (1996) Marketing for Nonprofit Organizations. (2nd ed.).
Auburn House Pub. (Order
"http://www.amazon.com/exec/obidos/ASIN/0865692548/internetnonprofi"
>
Marketing for Nonprofit Organizations from Amazon.Com. A royalty will be
paid that will help maintain
this site.)
Though not a text, Mel Moyer's chapter "Marketing for Nonprofit
Managers" in Bob Herman's Handbook of Nonprofit Leadership and
Management was also suggested. (Order
"http://www.amazon.com/exec/obidos/ASIN/1555426514/internetnonprofi"
>
The Jossey-Bass Handbook from Amazon.Com. A royalty will be paid that
will help maintain
this site.)
The Center for Strategic Communications, a non-profit organization, helps not-for-profit managers understand the process of sharing meaningful information and develop their capacity to communicate effectively in support of mission and programs. See the website at http://csc.org/ and the "7 Step" communications planning process presented there.
Re-posted with book ordering links June 18, 1999; CSC added 8/11/99 -- PB
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