The Nonprofit FAQ

A brief primer on marketing for nonprofits

When the FAQ was first being put together, a marketing consultant put together this brief outline of marketing; it's still useful today. What is marketing? http://www.nonprofits.org/npofaq/07/01.html Where can I find some simple marketing ideas? http://www.nonprofits.org/npofaq/07/04.html Do we still need marketing if we have no fee-for-service programs? http://www.nonprofits.org/npofaq/07/05.html How do I define my programs so people will understand? http://www.nonprofits.org/npofaq/07/07.html How do I set my marketing strategy? http://www.nonprofits.org/npofaq/07/10.html Some simple marketing ideas to get started at low cost http://www.nonprofits.org/npofaq/07/11.html What is cause marketing? http://www.nonprofits.org/npofaq/08/19.html What is telemarketing? http://www.nonprofits.org/npofaq/08/15.html Are market research and marketing research the same thing? http://www.nonprofits.org/npofaq/07/12.html When should I conduct marketing research? http://www.nonprofits.org/npofaq/07/14.html Can we do our own marketing research? If so, how? http://www.nonprofits.org/npofaq/18/72.html What is meant by internal marketing? http://www.nonprofits.org/npofaq/07/17.html How do I carry out internal marketing? http://www.nonprofits.org/npofaq/07/18.html What should we say to our employees about philanthropy? http://www.nonprofits.org/npofaq/07/19.html What influences people's reactions to NPOs' materials? http://www.nonprofits.org/npofaq/07/20.html Some texts on marketing for nonprofits http://www.nonprofits.org/npofaq/07/21.html Constructed from early postings to the FAQ 2/10/05 -- PB