The Nonprofit FAQ

If we have no fee-for-service programs, do we still need marketing?

You should market your organization no matter what the source(s) of your funding. Every step in getting contracts and grants should be approached as a marketing project. Conducting an agency site visit and or renegotiating contracts are both marketing activities. Making your facility look good, briefing your people, planning for negotiations, working through local politicians, all involve good marketing. Of course, fundraising is a specialized form of marketing. (There is a good deal of information about fundraising and development elsewhere in The Nonprofit FAQ.) See, for example, the various topics grouped at http://www.idealist.org/en/faqcat/100-7.